Marcus Cake

A prototype web application is available for review.

Market opportunity (summary)
There is an enormous opportunity in re-casting the health industry and service delivery by applying social networking concepts to the participants in these markets. An online industry network for the health industry can bring together hospitals, doctors and patients in an online space where they can collaborate and distribute information to manage the care and treatment of patients.

Health care is essentially a cottage industry with asymmetric information flows between hospitals, patients and providers of care. As such they are highly ineffective and expensive and reduce the quality and effectiveness of halthcare outcomes. Importantly, many patients find it difficult to access health care advice in specific parts of the world, while the global resource of health care providers is not fully utilized.

Project description
The Web 3.0 health industry network is a Web 3.0 online network (or Facebook) for organisations (ncluding hospitals), health care providers (including doctors) and patients to see all information in the industry and collectively self-publish, match, learn, validate and consume 20+ types of health care information in hours (not months). It is a platform for a global market. It provides a costless and immediate means to distribute information, facilitate collaboration, exchange content and facilitate transactions. The system provides applications to enable participants in the health industry to do what they do everyday in an open, transparent internet platform. Please see the prototype for an overview of community and content structure.

The Web 3.0 health industry network applies Web 3.0 online network principles. This includes semantic search, peer to peer networks, communities of common interest focused on a common purpose, comprehensive user generated content, workflow management, scalable open source web applications and cloud computing power from Amazon.

A prototype has been developed. The Web 3.0 health industry online network is operational on the Amazon cloud. It uses open source software from a variety of open source projects. This application could be finished within 12 weeks. We would use the www.MarcusCake.com systems to interact with the community, volunteers and partners. We can develop an internet marketing strategy to deliver traffic and participation and a community corporate governance structure. Detailed business plans are available.

How will this project improve the way news and information are delivered to geographic communities?
Comprehensive information is distributed direct amongst organisations, providers and patients in real-time, rather than slow, labour intensive, opaque channels in regional markets. Patients can publish all their health information at one location. Providers can find patients in different regional areas matching their speciality and volunteer their time to patients in less fortunate markets. Hospitals can reduce patient demand on their infrastructure by coordinating care remotely, possibly using remote monitoring devices. This Web 3.0 online networks delivers a globally transparent market with instantaneous exchange of comprehensive information using Web 3.0 social networking concepts. Market participants can find each other using tag based search in hours, rather than use 3rd parties for labor intensive searches.

How is this idea innovative? (new or different from what already exists)
Existing health care is essentially a cottage industry with asymmetric information flows between potential patients, insurers, hospitals and providers. As such health care is expensive and halth care outcomes can be less than what they could be. Many small and medium-sized companies find it very difficult to access correct skills and capital, while the full universe of experts and potential investors is not fully utilized. This Web 3.0 online network transforms a Web 1.0 industry which profits from retaining information. It is designed to be applicable globally and delivers new levels of liquidity, market accessibility and transparency in health care.

What experience does MarcusCake.com have to successfully develop this project?
Marcus Cake is principal of Marcuscake.com and has 14 years experience as a venture capitalist, technology investment banker (mergers and acquisitions) and as a software entrepreneur. He spent the last few years developing a Web 3.0 online network that can be used as a base for different online networks.

Marcus’s primary project at Marcuscake.com is the launch of the Web 3.0 online network fro the equity market. A revenue capable platform has been developed over the last few years. This has involved extensive use of open source software to provide content management of the online network, but also support CRM, project management, accounting and collaboration applications. A revenue capable platform is operating on the Amazon cloud.

We have an established development team and a designer. We would use the www.MarcusCake.com systems to interact with the community, volunteers and partners. We have comprehensive documentation on this project. A demonstration of the web application is available.

The www.MarcusCake.com web is a means to share knowledge, provide forums for discussion and accelerate the transformation of financial markets toward Web 3.0 and economic development toward Web 4.0. There are numerous projects and opportunities that spin-off from this projects. Projects include a “How to build an online network in 90 days for USD25k” article to share knowledge with other entrepreneurs. Opportunities include an “Online network” open source software solution for other entrepreneurs.