Marcus Cake

Project description
This Web 3.0 online network (or Facebook) could service the missing middle and lower transaction costs, deepen capital markets and catalyze capital between developing and developed countries and make a rapid contribution to economic development of developing countries. This allows companies, advisers and investors to see straight through the market and collectively self-publish, match, learn, validate and consume 20+ types of equity market content in hours (not months). It provides a costless and immediate means to distribute information, facilitate collaboration, exchange content and facilitate transactions. The system provides applications to enable companies, advisers and investors to do what they do everyday in an open, transparent internet platform. Content includes Profiles (companies, advisers and investors, countries, industries), Classifieds (Research, M&A, Investment, Employment, Project, IPO / Bookbuild, Events) and News (Audio, Video, Blog, Article, Announcement, Report, Pictures).

This online network applies Web 3.0 online network principles. This includes semantic search, peer to peer networks, online communities, comprehensive user generated content, workflow management, scalable open source web applications and cloud computing power from Amazon.

Over the last two years, a revenue capable software platform has been developed. This Web 3.0 online network operates on the Amazon cloud and can be delivered within 12 weeks. It operates on open source software. We would use the www.MarcusCake.com systems to interact with the community, volunteers and partners. We can develop an internet marketing strategy to build traffic and a community corporate governance structure. Detailed business plans are available. Potential staff are available.

How will this project improve the way news and information are delivered to geographic communities?
Comprehensive information is distributed direct amongst companies, advisers and investors in real-time, rather than slow, labour intensive, opaque channels within regional markets. Companies can publish all their equity market information at one location for their stakeholders. Advisers can find projects, pick clients and pursue international business. Investors can search for international investments and organize a virtual analyst for due diligence. This Web 3.0 online networks delivers a globally transparent market with instantaneous exchange of comprehensive information using Web 3.0 social networking concepts. Market participants can find each other using tag based search in hours, rather than use 3rd parties for labor intensive searches.

How is this idea innovative? (new or different from what already exists)
Existing investment banking and equity markets are essentially a cottage industry with asymmetric information flows between potential customers, customers, advisors, brokers and sources of capital. Many small and medium-sized companies find it very difficult to access correct skills and capital, while the full universe of experts and potential investors is not fully utilized. This is exacerbated in the developing world. This Web 3.0 online network transforms a Web 1.0 industry which profits from retaining information. It delivers new levels of liquidity, market accessibility and transparency in the developing world and also facilitates a cross-border market in remote services partly addressing a 30m shortage of labour in developed countries.

What experience does MarcusCake.com have to successfully develop this project?
Marcus Cake is principal of Marcuscake.com and has 14 years experience as a venture capitalist, technology investment banker (mergers and acquisitions) and as a software entrepreneur. He spent the last few years developing a Web 3.0 online network that can be used as a base for different online networks.

Marcus’s primary project at Marcuscake.com is the launch of the Web 3.0 online network for the equity market. A revenue capable platform has been developed over the last few years. This has involved extensive use of open source software to provide content management of the online network, but also support CRM, project management, accounting and collaboration applications. A revenue capable platform is operating on the Amazon cloud.

We have an established development team and a designer. We would use the www.MarcusCake.com systems to interact with the community, volunteers and partners. We have comprehensive documentation on this project. A demonstration of the web application is available.

The www.MarcusCake.com web is a means to share knowledge, provide forums for discussion and accelerate the transformation of financial markets toward Web 3.0 and economic development toward Web 4.0. There are numerous projects and opportunities that spin-off from this projects. Projects include a “How to build an online network in 90 days for USD25k” article to share knowledge with other entrepreneurs. Opportunities include an “Online network” open source software solution for other entrepreneurs.

Potential partners
Many organisations operate a philanthropic parallel to their commercial activities. One of the Google.org objectives is to “fuel the growth of small and medium sized enterprises. I also read about their recent collaboration with the George Soros Economic Development fund to create an Investment company in India.

We can build an online industry network (similar to our public online industry network for the financial market) for a philanthropic organisation fostering economic development. For an example, please read a copy of our recent proposal to the World Bank.